Dan Bethelmy-Rada is currently the L’Oreal Global Brand President. He works for L’Oreal and Garnier for almost 15 years now and held a lot of positions including Deputy General Manager in Garnier International as well as the Vice President of Global Marketing in L’Oreal. He finished his BS in Commerce at Pantheon-Sorbonne University in 2001 and his MBA in ESSEC Business School in 2002 before entering L’Oreal. With a lot of experience in handling a global brand, Bethelmy-Rada shares his Tenets of Success and other expert tips.
Even in his academic days, Dan Bethelmy-Rada knew that he wanted to handle an international brand. He spent his childhood in the US and his teen years in Paris. Bethelmy-Rada learned early that different countries have different standards in beauty. He took this knowledge by heart and applied it on doing his marketing projects.
Working with L’Oreal is always a different experience, according to Bethelmy-Rada. There is no “typical day” at work because there are always new challenges. You will work with different people depending on the project. Bethelmy-Rada can sometimes be seen working with his group for brainstorming or working directly with a client. In making his ideas come to life, he likes to use the power of photography in his projects to brainstorm and to convey his thoughts. He also thinks that social-media marketing will stay as the to-go marketing strategy for a while. Work-life balance is important for him, but he also emphasized that keeping priorities is the key.
Dan Bethelmy-Rada developed his own Tenets of Success out of his experiences as a marketing executive. Be ambitious in every single project and never accept anything status-quo or mediocre. Also, achieve for the best, because it reflects your highest effort, and is one of the expectations for anyone who works at L’Oreal.
Dan believes in prioritizing and keeping a strict schedule and pushing the limits. Pushing the limits helps bring the best out of colleagues will always mean better output. He also believes in using inspiration to expand ideas and encourages his team to think outside the box and think bigger.
Last but not least, Dan believes that communication is the key to allowing for the greatest collaboration successes. Miscommunication, on the other hand, can have major setbacks for a team.