Malcolm CasSelle began following the trend of technology advancement in 1995. A graduate of Stanford with a degree in computer science he co-founded NetNoir, the first media production websites for Afrocentric culture. The business gained the attention of AOL’s Greenhouse program, becoming the first exterior business to receive an investment by AOL.
In 1998 CasSelle became senior vice president for a telco service provider called Cyberworks. In 2006 he advanced to director or Capitol Union Investments, which dealt in late stage web companies. He became part of the gaming market in 2012, acting as CEO for a global social network for gamers called Xfire. In 2013 he became CEO of MediaPass, and extended his knowledge of the market to paywall solutions for online revenue. This would be the first time he dealt in digital content.
Prior to Bitcoin and the rise of cryptocurrency, the gaming market began dealing in virtual assets. Downloadable content that added to a core video game. Such content was in the form of weapons, costumes, even extra levels and missions. The rise of the smartphone led to many pay as you play games, operating in their own forms of digital currency used to purchase in-game assets. At present though no gamer can receive a return of investment. The currency delegates to the game of its origin. Cryptocurrency is now set to change that, and Malcolm CasSelle is in the pilot seat.
At present CasSelle is the CIO for OPSkins, a world leader in in-game assets sales. OPSkins is also the largest bitcoin merchant globally. CasSelle was an early investor in bitcoin, and his understanding of the market has led to the creation of WAX. WAX, or Worldwide Asset eXchange, is a P2P market designed to allow players to trade and sell digital assets. For the first time gamers will be able to achieve a return of investment. Many have said that all the gaming market needs is one company to take a leap. Well, Malcom CasSelle just dove out of the plane. Time we show how many companies will follow.