How Jose Fashioned JHSF into One of the Biggest Real Estate Companies in Brazil

Making it in any business is all about differentiating oneself from the competition. The case is the same for companies. Those companies that can offer unique and effective solutions to customers typically tend to perform best. In Brazil’s real estate industry, the living embodiment of this fact is JHSF. The high-end real estate company is among the largest in the country and has in the recent years been able to establish a growing international presence in the United States and Uruguay. Despite only being four decades old, JHSF has under the leadership of current CEO, Jose Auriemo Neto, managed to scale the heights it has by heavily incorporating innovation into the way it conducts business.

Over the last two decades, JHSF has been able to slowly diversify its business with the goal of increasing recurrent revenues. Today the company operates four business units – namely, commercial and residential developments, shopping malls, the Fasano chain of hotels and an international executive airport.

Jose Auriemo Neto

Neto has the held the position of Chief Executive Officer at JHSF for the last 14 years. He got the honor of being named to that position after a decade of exemplary results at the company. In fact, many, if not all, of the strategic decisions that have catalyzed NHSF’s dramatic growth over the last two decades have been overseen by Neto. For example, the company’s first service foray into the services business with the launch of the parking service Parkbem was overseen by Neto. At that time he had only been with the company for four years. Additionally, the first shopping mall development by NHSF in 1997 was overseen by Neto. Since then, the company has gone on to develop five more malls and has even expanded into the retail business.

Neto’s management brilliance is complemented by his high business acumen and unique combination of soft skills. He studied at one of the most acclaimed institutions in the country in Fundacao Armando Alvares Penteado University. He is also quite humble, often choosing to spend his free time with his wife and three children.

Learn more about him: https://www.crunchbase.com/person/jose-auriemo-neto#/entity