Bumble’s CEO, Whitney Wolfe, attended Vanity Fair’s annual Founder’s Fair in 2018. This was the second time that this event took place. e Founder’s Fair was created to help women from various fields to have a voice about business and life. Professional women from various fields within society participated in the affair. Whitney Wolfe’s presence at this meeting let women know that it is time to start moving ahead with change. She wanted the females to know that men no longer run the show.
Women have traditionally been required to play the background to men in business and in life. This trend is currently changing. Whitney and her supporters no longer want to be viewed as second class. These women are fed up with being inferior to men and they no longer want to operate behind the scenes. For latest update connect with Whitney Wolfe on Twitter.
Women want more in this day and time and they are pushing to get it. Whitney was once told that the dating market was already crowded. However, she let people know that it was only “crowded for men”. She had to let them know that men would no longer have the only seats at the table. In other words, men are now going to have to share power.
Men are going to have share power with females in the area of business and in life. Women will be respected for their talents, gifts and their contributions to business, industry, technology and society in general. They no longer want to be just regulated to the realm of motherhood, housewife and being a trophy chick.
Whitney and the other women want change. They want women in power and men to wake up to this reality. They no longer will be held back by traditional male stereotypes and expectations. Whitney Wolfe is now taking the necessary steps for change. She is pushing to make things better for women everywhere.
This is why Bumble puts women first. They need the world to see what dedicated and knowledgeable women can do when they have the drive, ambition and understanding to succeed. Vanity Fair’s Founder’s Fair helped Whitney Wolfe to get the word out to men that things will never be the same.
Lori Senecal is one extraordinary person whose professional life has brought her much recognition in the cooperate world of business advertising. Through her resourceful creativity, she has broken so many grounds in digital advertising. She is the current Global Chief Executive Officer of Crispin Porter and Bogusky(CP+B). This position enables her to manage and coordinate the firms’ eight more internal offices with the aim of promoting the brand f her company in the international market scene.
Her adoption of traditional modes of advertising into digital marketing strategies has seen her innovatively come up with new ways to better market her company in this hostile and competitive world of business digital advertising. The adaptation of catchy phrases and promotional models from traditional advertising has merged well in current digital advertising which requires things that quickly grabs attention. Her work involves looking for better and efficient ways of being able to try to attract the attention of new and potential customers towards her company and so far she has had nothing but great success. Visit Adweek to know more.
This being said, her work is not necessarily easy as it involves thinking outside the box since many companies try to outshine competitors in the same field. These companies fight to retain their customers and gunner new ones so as to stay afloat with the changing time.
Digital marketing is something that keeps on evolving with the change taking place in technology, as such companies now spend more and more time and money to try and take advantage of it. The use of GPS target marketing and use of funny and captivating videos are some example of trending digital marketing strategies employed by Lori Senecal in digital marketing. In addition to this, she also uses social media, codes, and employing the advice from other professionals in digital marketing. Check out Bloomberg for the details.
Senecal success can be attributed to her very competitive nature which she has always had since she was young. Raised by a single mother of four, Lori always made sure that she excelled in anything she did. After leaving home she had become a gymnastic instructor for a while before joining Montreal McGill University. Visit YouTube for more.